Meet our team

Nevada Momentum began as a photo agency in 2009 and evolved over the years into a full-service content agency. In late 2019, we merged our content service with RAD Strategies Inc., an 18-year full-service marketing communications agency based in northern Nevada.

Together, we’re taking the storytelling skills from our decades of community experience in public relations, media, journalism, photography, video and marketing for all sized organizations and turning it into creative tools designed to help small businesses, large organizations and nonprofits communicate with their audiences.

Whether looking for assistance with your web presence, public relations, social media, printed materials or online presence — founded on producing the highest quality marketing — we are your team. From social media to earned media, business cards to search engine optimization (SEO), proofreading to e-newsletters, surveys to media distribution, our northern Nevada team is here for you.

Message us to learn more or ask a question.

Ronele M. Dotson, APR, founded RAD Strategies Inc. in 2002. In late 2019, RAD Strategies merged with Nevada Momentum to become a regional communications and content marketing powerhouse. With 22 years of communications and marketing experience, she brings diversity and innovation to agency clients. Her strength is her innovative strategic planning, backed by her in-depth industry knowledge and client support as well as strong crisis communications experience. She is an Accredited Public Relations Professional in 2002 from the Public Relations Society of America (PRSA).

Ronele M. Dotson

President

Cathleen Allison

Owner • Founder • Photographer

Cathleen Allison is an award-winning photojournalist who has been covering the news, sports and events of Northern Nevada for over 30 years. She was a staff photographer at the Nevada Appeal from 1997-2005, continuing as the chief photographer from 2005 until 2010 when she left to create her own photo agency. Allison has also worked as a contract photographer for the Associated Press since 1997 and the Las Vegas Review-Journal since 1999. She has won multiple photography awards from the Nevada Press Association and the Associated Press dating back to 1986.

Aly Lawson has a BA in mass communication, emphasizing journalism and public relations, and a MBA in marketing. She has worked as a reporter and marketer in different industries and overseas. Lawson won best community business story from the Nevada Press Association in 2017. Originally from Washington, she now lives in Fallon, where her husband is stationed as a search-and-rescue helicopter pilot; they have two children and a three-legged yellow lab, Butters.

Aly Lawson

Operations & Development Manager

Ciara Cihak

Social and Digital Media Specialist

Ciara Cihak holds her Bachelor of Arts in Journalism with an emphasis in strategic communications and a minor in communications. She is always ready for a new task. Some fun things you should know about her are: 1) she looks for adventure in anything that she does; 2) Meeting new people makes her world go around; and 3) she was the UNR mascot, Luna. Newer to the field, Ciara has worked alongside small businesses in the Reno area, assisting them with their social media and websites. A native Nevadan, Ciara finds so much beauty in the golden brown dessert we call home.

Kevin Clifford, a native Nevadan, graduated with a bachelor’s degree in Journalism from the University of Nevada, Reno in 2008. Working as a freelance photographer for over a decade, he has covered assignments for a wide variety of clients including The New York Times, The Associated Press, Nevada Appeal and The London Times. Clifford currently lives in the Tokyo area and continues to document the people and culture of Japan.

Kevin Clifford

Photographer • Website Designer

Teri Vance

Writer • Special Projects Coordinator

Teri Vance is a veteran journalist who has won several awards for her work, including Story of the Year from the Nevada Press Association and Best Spot News from the Associated Press. She’s a native Nevadan, with bachelor’s and master’s degrees from the University of Nevada, Reno. Vance is also fluent in Spanish.

Tara Burke has been a Carson City resident since 2007. She graduated from the University of Nevada, Reno with a Bachelor of Arts degree in 1998. With nearly 20 years of professional experience in the field of advertising and graphic design, Burke specializes in printed marketing pieces, innovative business cards and photo editing. She has worked as a marketing consultant and designer for the City of Carson City since 2006 and the Carson City Culture & Tourism Authority since 2013.

Tara Burke

Graphic Designer